A Slack-native operations brain for a real-world VR venue — daily checklists, reservations, sales tracking, and Dasha, an AI assistant running locally that handles what the team would otherwise forget.

Improved feature delivery speed by 30% and cut UX bugs in half — by introducing Double Track Agile and a consolidated Figma design system to a burned-out team.

Reduced operator task time by 40% and onboarding time by 60% — redesigning a safety-critical legacy C++ system with a component-driven Figma + Flutter design system.

Boosted online sales by 500% and reached 96% accessibility compliance — leading AT&T México’s 15-year digital transformation through AEM and a complete eCommerce redesign.

Increased user retention by 40% and engagement by 55% — turning a philosophy book into a mobile-first platform during a COVID-driven pivot in under 5 months.

Improved design-to-dev efficiency by 50% and user adoption by 80% — building a complete UX CoE from scratch in a regulated healthcare environment.

Attracted 1,500+ virtual visitors — designing a fully navigable immersive exhibition for a major European tech convention in 4 months using Spatial + Unity.

Cut research turnaround by 50% and drove cross-team adoption of UX methodology — building scalable research guidelines and AI-assisted synthesis workflows across product verticals.