Dario is a very responsible person, with a lot of knowledge in HCD, with great creativity to solve problems, and he always seeks to share his knowledge with others.
About
I'm Dario Espinosa — a Lead Experience Designer who turns complex, outdated systems into clear, human solutions that drive real business impact.
Great design combines strategy, creativity, and execution. Every decision research-driven, built shoulder-to-shoulder with stakeholders and engineering.
Accessibility and innovation aren't add-ons — they've earned international recognition. My principle never changes: understand the system before you redesign it.
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Years of experience
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Enterprise components
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Industry verticals
ES
Español · Native
EN
English · B2
Competency Focus
01
IA & Design Systems
Comprehensive information frameworks that enhance usability. Design systems that ensure consistency and efficiency across large digital products.
02
Accessibility
WCAG standards and inclusive UX methods are fundamental to my process — ensuring digital products are usable for everyone, always.
03
Product Design
Translating business objectives into user-focused digital solutions. Balancing aesthetics and functionality to create intuitive interfaces that convert.
04
Art Direction
Strategic vision for digital experiences — brand consistency, visual storytelling, and design leadership that connects product with identity.
// aptitudes
Experience
Where I've built.
01
Lead Experience Designer
SoftServe
Leading UX strategy for enterprise clients across energy, healthcare, analytics, construction, and spatial computing. Conducting user research, journey mapping, and accessibility advocacy. Creating and evolving design systems. Mentoring designers and multidisciplinary teams.
Jun 2022 — Present
02
Lead UX Designer
3Pillar Global
Led design initiatives from ideation to UI/UX delivery. Established DesignOps practices, recruited design talent, built and maintained design systems. User research, competitive analysis, from low-fi to high-fidelity prototypes.
Nov 2020 — May 2022
03
Web & eCommerce Manager
AT&T México
Owned and managed the AT&T México website, subdomains, and eCommerce channel. Led UX/UI for digital transformation across multiple acquisitions. Unified technologies under Adobe Experience Manager. Applied Sales Ops, Service Design, and data-driven methods for direct ROI. Recognized with the 2020 Accessibility in Action Award.
Jan 2015 — Nov 2020
Recommendations
What colleagues say.
David is a creative person, with a lot of experience in the digital field, results-oriented, with a business vision, an excellent professional and human being.
Tuve el privilegio de trabajar con Dario, es un excelente profesional, responsable, con enfoque en trabajo en equipo, cumple con todos los objetivos impuestos y ayuda a crecimiento de los demás aportando con su conocimiento.
Dario es un diseñador de gran experiencia. Se destaca por la búsqueda constante para ofrecer la mejor solución a sus clientes internos. Sus aportaciones son desarrolladas con un alto nivel creativo, innovador y estratégico. Dario es un gran compañero de trabajo con quien tuve la oportunidad de trabajar en diversos proyectos.
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Reconocimientos y Premios
Recognition & Awards.
2020
Accessibility in Action Award
AT&T International · Nacional recognition for digital accessibility leadership in México
2020
IFETEL Digital Accessibility Recognition
Instituto Federal de Telecomunicaciones · México — National leadership in web accessibility compliance
2019
Best Digital Experience — Telecom Sector
AT&T México Internal Recognition · eCommerce redesign driving +500% online sales
// available for opportunities
Let’s build something remarkable.