Dario is a very responsible person, with a lot of knowledge in HCD, with great creativity to solve problems, and he always seeks to share his knowledge with others.
About
I'm Dario Espinosa, a Lead Experience Designer who turns complex, outdated systems into clear, human solutions that drive real business impact.
Great design combines strategy, creativity, and execution. Every decision research-driven, built shoulder-to-shoulder with stakeholders and engineering.
Accessibility and innovation aren't add-ons. They've earned international recognition. My principle never changes: understand the system before you redesign it.
18+
Years of experience
40+
Enterprise components
9
Industry verticals
ES
Español · Native
EN
English · B2
Multidisciplinary Experience Designer with 18+ years shipping across field operations, industrial software, enterprise platforms, and healthcare products — from startups to Fortune 500 companies.
I prototype in code using Claude and coding agents, which means stakeholders see a working interface, not a static mockup, from the first review. Research-grounded, systems-minded — I like taking a complex legacy system apart and turning it into something people can actually use, in ways that show up in the numbers.
Based in Chiapas, MX. Recognized with the 2020 AT&T International Accessibility in Action Award for inclusive design at national scale. Currently at SoftServe spanning healthcare, construction SaaS, analytics, and emerging tech (XR / Metaverse).
Design & prototyping: Figma, Affinity, Sketch, Adobe CC, AEM, Penpot. AI agents & dev: Claude, Cursor, local LLMs. Research: Miro, Maze, UserTesting, HotJar.
Skill levels
Design Systems95
Accessibility / WCAG93
Figma / Prototyping96
UX Research91
DesignOps88
AI-Augmented UX81
Spatial / XR Design74
Competency Focus
01
IA & Design Systems
Comprehensive information frameworks that enhance usability. Design systems that ensure consistency and efficiency across large digital products.
02
Accessibility
WCAG standards and inclusive UX methods are fundamental to how I work, so products stay usable for everyone, always.
03
Product Design
Translating business objectives into user-focused digital solutions. Balancing aesthetics and functionality to create intuitive interfaces that convert.
04
Art Direction
I bring strategic vision to digital experiences: brand consistency, visual storytelling, and design leadership that connects product with identity.
05
AI-Native Prototyping
I prototype in code with Claude and coding agents, so stakeholders review a working interface from the first session and decisions get tested, not just presented.
// aptitudes
Experience
Where I've built.
01
Lead Experience Designer
SoftServe
Leading UX strategy for enterprise clients across energy, healthcare, analytics, construction, and spatial computing. Conducting user research, journey mapping, and accessibility advocacy. Creating and evolving design systems. Mentoring designers and multidisciplinary teams.
Jun 2022 — Present
02
Lead UX Designer
3Pillar Global
Led design initiatives from ideation to UI/UX delivery. Established DesignOps practices, recruited design talent, built and maintained design systems. User research, competitive analysis, from low-fi to high-fidelity prototypes.
Nov 2020 — May 2022
03
Web & eCommerce Manager
AT&T México
Owned and managed the AT&T México website, subdomains, and eCommerce channel. Led UX/UI for digital transformation across multiple acquisitions. Unified technologies under Adobe Experience Manager. Applied Sales Ops, Service Design, and data-driven methods for direct ROI. Recognized with the 2020 Accessibility in Action Award.
Jan 2015 — Nov 2020
Work History
Every role, and what it taught me.
2025
→ now
→ now
SoftServe
Experience Design Lead
Jan 2025 – present
Leading how design and AI-assisted workflows plug into each other across healthcare, energy, and spatial computing.
Tools: Figma, Claude, coding agents
2022
→ 2025
→ 2025
SoftServe
Senior User Experience Designer
Jun 2022 – Jan 2025
Learned to scale one design system across construction SaaS, analytics, and emerging XR products.
Tools: Figma, Miro, Claude
2021
→ 2022
→ 2022
3Pillar Global
Lead User Experience Designer
Jul 2021 – May 2022
Learned to stand up DesignOps and a design system from zero, not just contribute to one already running.
Tools: Figma, FigJam
2020
→ 2021
→ 2021
3Pillar Global
Senior UX Designer · Software Eng. IV
Nov 2020 – Jul 2021
Learned to sit close enough to engineering that "senior UX" and "software engineer" could share one title.
Tools: Figma, HTML · CSS · JS
2019
→ 2020
→ 2020
AT&T México
Web & eCommerce Manager
Apr 2019 – Nov 2020
Learned that a +500% sales lift means little if the checkout isn't accessible to everyone.
Tools: Adobe Experience Manager, Google Analytics
2017
→ 2019
→ 2019
AT&T México
UX·UI, Accessibility & AEM Design Lead
Jan 2017 – Apr 2019
Learned to make accessibility a national compliance story, not a nice-to-have. That's the work behind the 2020 Accessibility in Action Award.
Tools: Adobe Experience Manager, Adobe Creative Suite
2015
→ 2017
→ 2017
AT&T México
Web Designer · Digital Marketing
Jan 2015 – Jan 2017
Learned how a design decision actually moves once it has to survive marketing, legal, and engineering review.
Tools: Adobe Creative Suite
2013
→ 2015
→ 2015
Nextel de México
Web / Wap Developer
Jan 2013 – Jan 2015
Learned mobile web before "mobile-first" was a phrase anyone used.
Tools: HTML · CSS, WAP-era web
2007
→ 2013
→ 2013
Latin3 · Alog3no · Freelance
Developer · Designer · Founder
Learned to be the designer, developer, and account manager at once. There was no one else to do it.
Tools: Freelance design + dev stack
Recommendations
What colleagues say.
David is a creative person, with a lot of experience in the digital field, results-oriented, with a business vision, an excellent professional and human being.
Tuve el privilegio de trabajar con Dario, es un excelente profesional, responsable, con enfoque en trabajo en equipo, cumple con todos los objetivos impuestos y ayuda a crecimiento de los demás aportando con su conocimiento.
Dario es un diseñador de gran experiencia. Se destaca por la búsqueda constante para ofrecer la mejor solución a sus clientes internos. Sus aportaciones son desarrolladas con un alto nivel creativo, innovador y estratégico. Dario es un gran compañero de trabajo con quien tuve la oportunidad de trabajar en diversos proyectos.
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Reconocimientos y Premios
Recognition & Awards.
2020
Accessibility in Action Award
AT&T International · Nacional recognition for digital accessibility leadership in México
2020
IFETEL Digital Accessibility Recognition
Instituto Federal de Telecomunicaciones · México — National leadership in web accessibility compliance
2019
Best Digital Experience — Telecom Sector
AT&T México Internal Recognition · eCommerce redesign driving +500% online sales
// available for opportunities
Let’s build something remarkable.