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Daily Bot
Chatbot MVP
MVP chatbot designed to improve cosmetics purchase decisions in online stores, accelerating conversion through an intelligent chat assistant that mimics in-store expert guidance. Research-led, prototype-tested.
Problem: Online cosmetics shoppers lack the knowledgeable human guide they'd find in a physical store. This creates decision paralysis, abandoned carts, and low conversion. The Daily Bot replaces that expert with a conversational AI that qualifies needs, recommends products, and converts interest into purchase.
Research to MVP in 6 Stages
Benchmark
Competitive analysis of chatbot implementations in cosmetics ecommerce
Proto-Persona
Defined target user profile: women shopping organic cosmetics online
Hypotheses
Research hypotheses around decision triggers and conversation patterns
Interviews
4 qualitative user interviews to validate assumptions and uncover mental models
Solution
Conversation flow design: question trees, recommendation logic, CTA placement
3 Iterations
Progressive prototype refinement based on user testing feedback
Chat replaces the human guide at the store. The bot must pattern-match conversational cues to deliver the right recommendation at the right emotional moment. Hesitation signals an unanswered question, not a lost sale.
The MVP was built using Landbot.io and demonstrated a complete conversational flow from product discovery to purchase intent. The research validated the core hypothesis: guided chat meaningfully reduces the decision gap in organic cosmetics ecommerce.
Try the Live Bot Demo →