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Porsche Taycan
Landing Page Concept
Conceptual landing page for Porsche's Taycan EV — designed around emotional triggers, conversion rate optimization, and premium digital experience. A mobile-first Figma prototype with a multi-step pre-order flow.
Objective: Design a high-conversion landing page for the Taycan EV launch that communicates brand prestige while guiding visitors through an emotionally charged pre-order funnel. Every element — from typography to micro-copy — was crafted to trigger desire and reduce hesitation.
From Brand Research to Prototype
The project began with deep immersion in Porsche's brand world — studying premium automotive landing pages, EV marketing campaigns, and conversion patterns in high-ticket ecommerce. A moodboard established the visual tension between raw performance and refined elegance.
Wireframes mapped the scroll narrative: hook → desire → specification → social proof → CTA. Each section answers an unspoken objection and moves the visitor forward. The pre-order flow was designed as a multi-step modal — progressive disclosure that reduces cognitive load while maintaining momentum.
The purchase decision is always to take advantage of timing. Every CTA should use emotional triggers and close quickly through a conversion trigger.
The final Figma prototype includes animated transitions between sections and a functional pre-order modal — demonstrating the full user journey from first impression to conversion. This concept brief sharpened my understanding of high-stakes landing page design where brand prestige and conversion urgency must coexist.
View Figma Prototype →
The competitive context shaped every decision: Tesla, Rivian, E-Tron, and Polestar were all positioning in the electric premium space. The focus had to be on making the Taycan feel irreplaceable, not just electric. The answer was visceral and behavioral design — targeting the sensory experience rather than specifications.
- Used the official Porsche press kit: high-fidelity images, brand guidelines, SVG logos, and licensed fonts
- One call-to-action per scroll section — no competing messages, no decision fatigue
- One-page design for segmented digital marketing: invitation, email, social campaign, SMS, and QR code
- Multistep pre-order flow designed to reduce friction through progressive disclosure
- High-quality images with detail zoom across all 3 Taycan models
- Conversion via online chat for personalized, direct treatment (system modeled after existing Porsche programs in other countries)
- Color contrast treated for accessibility throughout
- SEO-ready: every button and CTA measurable by analytics tools, heat maps applicable from day one